Telluride and Fat Tire?

New Belgium Brewing Announces Partnership With Telluride Ski Resort

Written by the Ouray County Watch

Posted by:

Erin Eddy

www.ourayland.com
www.ridgwayland.com

FT. COLLINS, Colo. – The makers of Fat Tire Amber Ale, New Belgium Brewing Company, announced a sole partnership with the Telluride Ski Resort this week. Eight of the resort’s mountain bars and restaurants will feature New Belgium’s full portfolio of seven year round beers in Telluride. New Belgium will also serve more esoteric beers including the hand-bottled La Folie, a wood-aged beer, and selections from New Belgium’s Lips of Faith program, which enables New Belgium employees to creatively brew their own specialty beers for distribution.

“We are looking forward to partnering with Telluride Ski Resort, as both our companies focus on providing a great product while practicing sustainable business solutions,” said Colorado Beer Ranger Edward Hines. “We’re also very excited to offer some of our harder-to-find beers like Lips of Faith selections, Trippel, Abbey and La Folie to an audience from around the world.”

New Belgium Brewing is nationally recognized for its progressive environmental activities. From its inception, New Belgium has made every effort to minimize resource consumption, maximize energy efficiency and recycle at every opportunity. In fact, New Belgium became the country’s first brewery to subscribe to wind energy after employee owners voted to help finance the transition with a portion of their bonuses in 1999.

“The Telluride Ski Resort is committed to offering exceptional products at our resort, and New Belgium Brewing Company is the perfect fit,” said Matt Skinner, vice president of sales and marketing for the resort. “We are excited to present New Belgium as our partner to our national and international winter enthusiasts and beer connoisseurs.”